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How to Build a Bot that Travelers Will Love

Chatbots have become crucial tools in the travel industry. They are programs that use artificial intelligence to simulate human conversation. The programs are expected to take the lion’s share of digital bookings in the next two years as they are expected to be responsible for about 70 percent of the mobile bookings. This will highly disrupt the travel business, and it’s therefore, important that the travel agencies build the best bots for their businesses. For the travel agencies to build bots that travelers will love, the following points are essential.

Security

Safety measures are a primary requirement for online trade platforms. The platform users need to be assured that their payment details and other personal details like passport numbers remain safe, after using these platforms. The customer’s information should be safeguarded irrespective of the platforms that the travel agency uses. This can be done through the use of end-to-end encryption, having timeouts on the system, requiring retina scanning or touch ID, and self-destruction of messages, that are deemed personal and private. These measures will encourage users to use the platforms and have confidence in them. Consequently, it will increase the uptake of the programs, and this is a definite boost to the business.

Choose a Single Skill

One should adopt a chatbot after analyzing the most challenges that the customers are facing. This will ensure that the chatbot developed, has skills that can respond to most of the questions that the customers will ask. Before adopting a bot for the business, the buyer must ensure that it is personalized, in a unique way that is different from others in the market, and that it meets the needs of the target market. Proper analysis of the customer segment is important as this determines the kind of chatbot adopted for that business segment.

Provide Human Support for the Artificial Intelligence

A lot of companies using chatbots allow them to communicate with customers, using artificial intelligence only. The only point when the customers are transferred to human operators is when bots are unable to find a solution to the customers. This is not a good practice as chatbots alone cannot reply to custom requests. They should be assigned only the roles and tasks that can be fully automated. As a result, the customers must be made aware that they are talking to bots, as this will minimize confusion and disappointment to the users.

User Experience

The user’s experience should be improved by having a bot that can provide all the details required. This is because customers can be impatient, or lack time to browse through all the details they are looking for. A bot should, for example, give several options for hotels that the customers are searching for and also provide details like cancellations fees.

Be in Touch with Users

The users should be followed up even after they have been served. This helps in getting feedback on the services offered by the company. The messages sent to customers express their care and concern, and also make suggestions for local restaurants, which they could consider as alternatives. A good chatbot will convert a user into a lifelong customer by encouraging them to come back for services.

Create a Chatbot for Different Languages

It is important that the chatbot communicate in a variety of languages, so that language a barrier can be eliminated as much as possible.

Creation of Extra Value

Lastly, the bot should do an extra thing than what the website or other applications do. The user should get more services and value from the bot unlike when they use the website.